“It is amazing to partner with David on so many cool, creative,
and new ideas.”

Don Forsgren
President and CEO, Intracorp Projects Ltd.


The New Science of Mass Market Motivation

We surveyed 65,000 people across North America about what they need, want and expect out of life. The result is a new audience profiling tool we call Valuegraphics.

A Valuegraphics Profile tells you how your specific target audience decides what products or services to buy, and what brands to believe in.

Our clients use this information to motivate more people more often.

Contact us for more details.


If you know the primary values your target market cares about most, you can create products, services and brands that will motivate them more often.

A Valuegraphics Profile replaces guesswork and intuition with science and data.

Internal teams are aligned, and external consultants have clarity.

Contact us for more details.

Better ROI
for Every

Our statistics show that a Valuegraphics Profile for your target audience can increase the effectiveness of your budget by as much as 8x compared to vague demographic stereotypes.

How? Our profiling tools identify target audiences that agree on almost everything, across more than 40 core values and up to 340 questions.

Use Valuegraphics to guide your decisions, and your product, service or brand will be more motivating than ever before.

Contact us for more details.