We define your brand and write your story. together we will inspire and motivate everyone you need to reach.
WHAT WE DO
We write non-fiction stories about brands. With so much information in the world today, brands that tell engaging stories are the only brands that inspire action.
It could be for a project, for the company itself, or maybe a division or product that needs a more contemporary approach.
First we work with you to define what your brand stands for. We’ve studied various ways of doing this work to develop the short and simple approach we use today. We help you gather intelligence, get your senior team aligned, and then interpret the findings in a practical and useful way.
Next we provide a concise brand strategy and a short brand story. Together, these documents are only four or five pages in length, because short and simple documents are more easily adopted and widely used.
Optionally we can connect you with the teams you need to tell the story. Or we can brief the consultants and suppliers you already use. We can also stay involved as Story Keepers, to make sure the brand and story stay at the core of everything you do.
David is an accomplished keynote and session speaker. He has appeared on stage in front of thousands at conferences across North America. For speakers kit, topics, and availability contact firstname.lastname@example.org
Real Estate Strategy & Leasing Conference, Calgary:
June 9th 2016
Urban Development Institute, Victoria:
June 16th 2016
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Urban Development Institute, Fraser Valley:
September 29th 2016
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Urban Development Institute Kelowna:
October 27th 2016
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THE STACKABLE BOOMER (2015)
Based on a survey of 1,000 Boomers, and the opinions of more than a dozen industry experts, TSB uncovers issues and offers solutions for anyone engaged with city-building, real estate development, architecture or design who is thinking about how to make Boomers happy in higher-density neighbourhoods. As millions of Boomers sell their single-family home and look for a condo or apartment, these issues are immediate and game-changing. Limited copies available.
BRANDING BUILDINGS BETTER (2011)
BBB outlined emerging marketing techniques for residential condominium pre-sales, and helped thousands of industry professionals understand the new hyper-engaged consumer. Within a few years, many of the issues explored were considered standard operating procedure. BBB was the topic of dozens of national and international conference sessions. Out of print.
SELL THE TRUTH (2009)
STT was written at the dawn of social media marketing, as an early-warning signal encouraging companies to embrace a new transparent style of marketing. TSB pointed to the changing dynamics of storytelling; where consumers not corporations would control how brands are perceived in the marketplace. Out of print.
GORDON HARRIS, PRESIDENT & CEO, SFU UNIVERSITY TRUST
"David's ability to generate great ideas is extraordinary; his real gift is in turning those into strategies that work."
DON FORSGREN, PRESIDENT & CEO, INTRACORP PROJECTS LTD.
"It is amazing to partner with David on so many cool, creative and new ideas."
ANTHONY VON MANDL, PROPRIETOR, VMF FAMILY ESTATES, CHAIRMAN & CEO, MARK ANTHONY BRANDS
"David just gets it. It's a rare skill."
ROB MACDONALD, CEO, MACDONALD DEVELOPMENT CORPORATION
"David's work and ideas help increase sales velocity and price. He adds to the ROI of your project."
DOUGLAS COUPLAND, ARTIST, AUTHOR
“David can take the most seemingly unconnected dots and turn them into a great story."
LARRY BEASLEY, FOUNDING PRINCIPAL, BEASLEY & ASSOCIATES, PROFESSOR, UNIVERSITY OF BRITISH COLUMBIA, FORMER DIRECTOR OF PLANNING, CITY OF VANCOUVER
"David throws himself into whatever he is working on. His passion is infectious!"
LISA FEIST, SENIOR VICE PRESIDENT, MARKETING & SALES, JAYMAN MODUS
“Through thick and thin, I have always counted on David to be there. Not just for brilliant creative but a voice of reason, rationale and utter transparency when needed the most!”
CATHY GRANT, SENIOR VICE PRESIDENT, MARKETING & SALES, INTRACORP PROJECTS LTD.
“David Allison is the best brand guy. End of story.”
NANCY BENDSTEN, PROPRIETOR, INFORM INTERIORS
"David proposes strategies that you would never think of yourself."
ANNE MCMULLIN, PRESIDENT & CEO, URBAN DEVELOPMENT INSTITUTE, PACIFIC REGION
“David's chief skill is finding the thing that motivates people most, and then making it memorable.”
BRANISLAV HENSELMANN, EXECUTIVE DIRECTOR, BALLET BC
"David spins the yarn of complex ideas into an alluring fabric of engaging stories.”
RENEE WASYLYK, CEO, TROIKA DEVELOPMENTS
"It's one thing to have great ideas, but it's another thing entirely to develop strategies that actually work. I can always count on David to deliver."
SUZANNE ANTON, MINISTER OF JUSTICE, ATTORNEY GENERAL OF BRITISH COLUMBIA
“David knows how to engage an audience and keep them listening!”
CHRISTOPHER VOLLAN, VP DEVELOPMENT, RIZE ALLIANCE
"David pushes us all to think bigger thoughts. We love having him around the table at the early stages of project development."
MIKE BUCCI, VP DEVELOPMENT, BUCCI DEVELOPMENTS
"David's ability to distill a project down to the core issues has greatly contributed to strategic planning."
KYLE DUNN, PRESIDENT, MEYLER CAPITAL
"David works magic in any sector. He brings great brand and story insights to the investment and banking companies we work with."