Just two simple steps.
STEP 1: LEARNING
We read, conduct research, and ask questions. We spend a concentrated day with your team probing for more insights. It's a bit more complicated than that, but not much.
STEP 2: WRITING
We write a concise brand strategy, and refine it with you. Once that's finished, we write a contagious brand story for everyone to share.
You end up with a brand strategy and a brand story: two simple tools.
Staff, management, consultants, and all stakeholders will know who you are, what you do, and why you do it.
Becoming your brand.
Once you have a brand strategy and a brand story, you may need some help reaching the people you need to reach. Your brand strategy and brand story are the briefing documents you need to keep all your consultants aligned.
We can introduce you to a variety of teams. We know great people, from architects to graphic designers, from videographers to digital experts, and more. We have a 30-year database of consultants and suppliers we've worked with. Or we can brief the consultants and suppliers you already use.
Since 1985 David has worked on marketing assignments for some of the world's largest brands: General Motors, Telus, Toyota, Westin Hotels, and Sotheby's International Realty. He's worked with daily newspapers, symphony orchestras, art foundations, government agencies, professional service firms, restaurant groups, retailers and more. In 2015 he sold the ten-year-old real estate development marketing firm he founded, and launched David Allison Inc, offering corporate and project brand advisory services. His work as an author, journalist, conference speaker, university lecturer and award-winning writer influences the brand strategies and stories he develops across industry sectors.
After six years working in the real estate development industry, Ben spent six months on sabbatical and explored the world. Today he project manages all the work flowing through the firm. His hands-on knowledge of real estate, research, digital brands and entrepreneurship augments each assignment.
David is an accomplished Keynote Speaker, and has appeared on stages in front of tens of thousands of people.
Based on his research with 26,000 people across the United States and Canada, David speaks about what’s going on around us, and helps us prepare for what’s coming next. He is passionate about the reinvention of contemporary life, and how human beings are changing as a result. Companies need to create products and campaigns for a new world where age is irrelevant, and entire industries need to retool as technology makes current models obsolete. For more information: firstname.lastname@example.org
THE STACKABLE BOOMER (2015)
Based on a survey of 1,000 Boomers, and the opinions of more than a dozen industry experts, TSB uncovers issues and offers solutions for anyone engaged with city-building, real estate development, architecture or design who is thinking about how to make Boomers happy in higher-density neighbourhoods. As millions of Boomers sell their single-family home and look for a condo or apartment, these issues are immediate and game-changing. Limited copies available.
BRANDING BUILDINGS BETTER (2011)
BBB outlined emerging marketing techniques for residential condominium pre-sales, and helped thousands of industry professionals understand the new hyper-engaged consumer. Within a few years, many of the issues explored were considered standard operating procedure. BBB was the topic of dozens of national and international conference sessions. Out of print.
SELL THE TRUTH (2009)
STT was written at the dawn of social media marketing, as an early-warning signal encouraging companies to embrace a new transparent style of marketing. TSB pointed to the changing dynamics of storytelling; where consumers not corporations would control how brands are perceived in the marketplace. Out of print.
“David Allison sees and hears the patterns in the noise — and can tell us what the real signal is.
He is a born storyteller and people love him.”
-Douglas Coupland, Artist & Author