Hospitality Keynote Speaker
Travel, Tourism and
Hospitality Keynote
Speaker David Allison
Engage travelers and locals - and influence their decisions - with the revolutionary science of shared human values
Hospitality Keynote
In the travel, tourism and hospitality sector, it’s no longer enough to compete on price or even quality. People today want meaning, authenticity, and experiences that align with their values. But identifying values is subjective, and the demographic tools and labels we use to understand people simply don’t work.
So how do you determine what drives people, and create sustainable success?
Travel, tourism, and hospitality keynote speaker David Allison has analyzed a million surveys in 152 languages and amassed hundreds of million data points about shared human values.
His revolutionary research – and captivating keynotes – give you the data-driven insights and tools you need to understand the values that motivate people far more accurately than traditional demographics. His insights will transform how you understand people, and why they do the things they do.
In an industry where fast-paced change is now the norm, David’s keynotes are helping travel tourism, and hospitality organizations create unforgettable experiences that people will rave about.
He will show you how a values-based approach seamlessly integrates social responsibility into your business model, and unlocks the secret to creating compelling, values-aligned memories that will last a lifetime. Because we are all values-driven.
Who is it for
Travel, tourism and hospitality brands
Destination industry professionals
Professional and trade associations
Audience takeaways
The specific Power Values that will empower you to engage people and influence outcomes.
Creative, detailed strategies to immediately put the Power Values to use.
David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
Travel, Tourism & Hospitality Insights
Values Alignment
Learn how focusing on shared values can lead to unforgettable experiences that people will rave about, be more engaged with, and pay more for.
Beyond Sustainability
Understand how a values-based approach naturally integrates social responsibility into travel, tourism and hospitality business models.
The Loyalty Loop
Discover how to create compelling, values-aligned hospitality experiences that keep the right people coming back time and time again.
“
"Data-driven, eye-opening, and fun to listen to? What a combination!"
JESSE STATES
Vice President, MPI Academy
About David
David Allison is a human values expert and best-selling author, and the world’s a leading authority on leveraging core human values in the Travel, Tourism, and Hospitality sector.
His groundbreaking research, underpinned by a million behavioral science surveys, has offered deep insights into diverse market segments including hotel guests, restaurant patrons, and travelers from key markets such as Germany, China, and India, as well as the burgeoning indigenous tourism market.
David speaks internationally, with thought-provoking presentations captivating audiences for major industry events like IMEX in Frankfurt and Los Vegas, the Society of Incentive Travel Executives, the Restaurant Show, and the CityDNA Conference in Valencia, Spain. Additionally, his insights were instrumental at Destination Canada's Symposium on Destination Stewardship, underlining his expertise in aligning sustainable travel and tourism strategies with consumer values.
David's influential work has not gone unnoticed in the media, with significant features in Hotel Executive magazine, the Bar Hacks podcast, as well as renowned publications such as Forbes, Harvard Business Review, and INC Magazine. His ability to translate complex data into actionable strategies makes him an unparalleled asset in understanding and predicting consumer behavior in the travel and hospitality sectors.
Work with David
Values are the answer.
Let’s put them to work.
Travel, Tourism and Hospitality Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.