Trusted By
Two Minutes Tells You Everything
A world-class keynote experience, delivered with passion. Once David explains how to see What Matters Most, you'll never look at yourself, or anyone else, the same way again.
2 min
Blue Collars and Pink Vans
2 min
My Cancer Story
2 min
Fast Friends
How It Works
No other keynote speaker
customizes like this.
See exactly how the
research, delivery, and
outcomes work together.
Building the Experience
About David
The World's Leading
Authority on Engaging
& Motivating People. Including You.
David Allison is one of those keynote speakers who makes people lean forward on the edge of their seats – and keep their phones in their pockets – while their heads fill up with useful new ideas.
He is a 2X best-selling author and, as the founder of the Valuegraphics Research Company, built the world's first global inventory of What Matters Most to people across the globe. His research is published in textbooks in more than 100 countries, and has redefined what it means to understand people.
His clients include Google, PayPal, Lululemon, Amazon, and the United Nations Foundation.
Reviews called his best-selling book, The Death of Demographics, "convincing, insightful, and revolutionary."
His keynotes have been called "riveting," "fascinating," and "life-changing."
His new book, The Values Map: Discover What Drives You and How to Move Others (Wiley), will be out in January 2027.
Here’s What People Are Saying
"This wasn't just a keynote. It was a full paradigm shift."
Christine Chen
Chief Legal Officer, University Pension Plan Ontario
"David has done for values what Brené Brown did for shame."
Kim King
LimeLight Group Speakers Bureau
"The best speaker we've had since Malcolm Gladwell."
Cindy Chandler
Association Executive, American Gem Society
"Exciting and empowering. I felt like I met myself."
Natasha Strukoff
BC Nurses' Union
"Lit a fire in me. My mind was racing for days."
Patti Rother
CFE
"Life-changing. This changes how I will make decisions."
Georgie Knox
CMH Heli Skiing
"It's like putting on glasses and seeing the world differently... It's a big ah-ha!"
Coral deShield
Director, Environment and Climate Change Canada
"Wow! We have received so much positive feedback from David's keynote!"
Amy Calvert
CEO, Events Industry Council
"A massive change in how I think about people. I can't thank you enough."
Damian Lewis
Chief Product Officer
Values Institute Program
David's Keynote Will Change the People in a Room. The Values Institute Will Change an Entire Organization.
David's keynotes have a proven power to change people. The Values Institute changes organizations from the inside out. Programs can include workshops, masterclasses, learning-on-demand videos, leadership training, strategy consulting, white papers, and more — all built from custom research specific to your challenges and your goals.
More About the Program
Trusted By
New Book, Coming January 2027
There Is a Lot of Noise Out There About Who You Should Be. This Book Is About Who You Already Are
The book is the roadmap you need to discover What Matters Most to you, and the people around you. Then it shows you how to drive your life in the direction you want to go. It includes a free assessment that measures your values precisely, and creates a personal 30-page report
Published by Wiley
David Adler
Founder of BizBash & GatheringPoint.news
"David Allison is the researcher I trust to tell me why it works when it works. The Values Map belongs in the hands of anyone who's ever tried to bring people together."
Douglas Coupland
Author of Generation X
"The noise is everywhere, and none of it knows who you actually are. This book does. David Allison is the first person I've encountered who solved it."
