If you're a business owner in New Brunswick, this article outlines a method you can use to boost your brand and significantly benefit our planet. This isn't about a new technology or a secret marketing strategy. It's something much more profound and potent—our shared human values.

Indigenous business owners across Canada face unique challenges and opportunities in today’s world. As a Métis business owner myself, I understand the importance of an Indigenous approach to business. At the recent CCAB 40th Anniversary conference, I shared insights from our latest valuegraphics study, which...

Leaders, and HR professionals, are facing a new frontier where machines aren’t just helping us; they’re reshaping how we work. And while that brings incredible opportunities, it also brings risks—human risks. In our rush to implement AI technologies, we sometimes forget about the people. Employees may feel...

Here’s a scenario you’ve probably encountered: you’re designing an event and trying to please everyone—from fresh graduates to executives nearing retirement. What do you do? For decades, the fallback has been to rely on generational stereotypes. But let’s be honest: these broad brushstrokes don’t work.

In the construction industry, leaders are grappling with a critical issue: attracting and retaining top talent. With skilled labor and management in high demand, understanding what motivates employees has never been more crucial. So my team surveyed blue-collar and white-collar folks in this industry to uncover...

It can be difficult to make everyone in a diverse and geographically dispersed company feel like they belong. But if you know what people value, across all roles and locations, you can create a powerful set of strategies to bring everyone together. Here’s an example of how this works for the Loblaw Group of Companies.

Employee benefits and pension plans are essential to providing security and stability for millions of people. But ensuring plan members feel truly connected and engaged with their benefits requires more than just financial expertise—it requires an understanding of what matters most to them.

Artificial intelligence (AI) is poised to transform Alberta’s schools, offering new possibilities for teaching, learning, and managing education. But introducing AI successfully requires more than just deploying cutting-edge technology. To gain trust and foster collaboration, schools must align their...

Teaching is one of the most vital professions in the world, yet it’s often misunderstood and undervalued. People outside the classroom might see long holidays but miss the long hours, or assume teaching is an easy gig without understanding the massive responsibility of shaping the next generation.

Leaders of speaker bureaus are constantly looking for ways to attract and retain clients—who are primarily ‘event planners’ of one sort or another. In this blog, I want to share a strategy I recently presented in a keynote on the shared values of event planners. These values can help bureaus engage event…

It can be difficult to make everyone in a diverse and geographically dispersed company feel like they belong. But if you know what people value, across all roles and locations, you can create a powerful set of strategies to bring everyone together. Here’s an example of how this works for the Loblaw Group of Companies.

As credit union leaders, managers, and decision-makers, you’re facing a unique challenge: how do you attract new members and deepen connections with existing ones in today’s fast-paced, digital world? It’s no longer enough to offer great rates and friendly service—people are looking for something deeper.

Let’s face it: meeting/event planners have a tough job. And if you’re in the hotel industry trying to attract them, you’re in for some stiff competition. But what if you could peer into their minds, understand what makes them tick, and tailor your offerings to align with what truly matters to them? Clearly you’d have a major advantage. So that’s exactly what I’ve set out to share with you in this article.

The COVID-19 pandemic, while devastating, also offered a unique opportunity for introspection and transformation. As the world hit pause, many of us reconsidered how we live our lives and what truly matters. This period of reflection has catalyzed a significant realignment, allowing us to step off the...

AI is redefining how we live, work, and interact. And it’s only just getting started. I had a call with one of the founders of RWI Synthetics, a perfect case study of AI’s enormous potential for good.

In every keynote I share this simple hack to help folks uncover what people value. The Three Telltale Questions have been tested on people from around the world – they never fail to shed light on what people truly value.

What leadership is today and what it will be tomorrow has become more confusing than ever. A thousand experts promote a million ideas about how to do it right. How can you find your path? A set of shared values will always be the common thread across all leadership issues.

Employee engagement issues continue to change how businesses think about work. But all these issues have one thing in common. They are all about people, and people are all about their values. A global study for an international client serves as a case study of how shared values can build the workplace culture we all want to see.

Every business today should do everything it can to help poor old Mother Earth. But if you need an extra incentive to put in the work, consider environmental advocacy as a sales strategy to attract more customers/clients. Here’s how shared values data can help, from a recent keynote to a wide-range of business owners.

Leaders are often required to be referees, particularly in these polarized times. How can you facilitate and moderate effectively in such an environment? Regardless of the issue, when we find shared values, we’ve found common ground. And we can begin to resolve disagreements. Together.