It can be difficult to make everyone in a diverse and geographically dispersed company feel like they belong. But if you know what people value, across all roles and locations, you can create a powerful set of strategies to bring everyone together. Here’s an example of how this works for the Loblaw Group of Companies.

Employee benefits and pension plans are essential to providing security and stability for millions of people. But ensuring plan members feel truly connected and engaged with their benefits requires more than just financial expertise—it requires an understanding of what matters most to them.

Teaching is one of the most vital professions in the world, yet it’s often misunderstood and undervalued. People outside the classroom might see long holidays but miss the long hours, or assume teaching is an easy gig without understanding the massive responsibility of shaping the next generation. Changing how society sees teachers requires more than facts and figures—it requires a connection to what people care about most.

That connection comes through shared values.

It can be difficult to make everyone in a diverse and geographically dispersed company feel like they belong. But if you know what people value, across all roles and locations, you can create a powerful set of strategies to bring everyone together. Here’s an example of how this works for the Loblaw Group of Companies.

As credit union leaders, managers, and decision-makers, you’re facing a unique challenge: how do you attract new members and deepen connections with existing ones in today’s fast-paced, digital world? It’s no longer enough to offer great rates and friendly service—people are looking for something deeper. They want to feel understood, valued, and connected. And that’s where shared human values come in.

The COVID-19 pandemic, while devastating, also offered a unique opportunity for introspection and transformation. As the world hit pause, many of us reconsidered how we live our lives and what truly matters. This period of reflection has catalyzed a significant realignment, allowing us to step off the relentless hamster wheel of societal expectations and re-evaluate our priorities. Leaders take note: things are different today. But it doesn't need to be confusing: it just takes a shift in how you look at people.

AI is redefining how we live, work, and interact. And it’s only just getting started. I had a call with one of the founders of RWI Synthetics, a perfect case study of AI’s enormous potential for good.

In every keynote I share this simple hack to help folks uncover what people value. The Three Telltale Questions have been tested on people from around the world – they never fail to shed light on what people truly value.

What leadership is today and what it will be tomorrow has become more confusing than ever. A thousand experts promote a million ideas about how to do it right. How can you find your path? A set of shared values will always be the common thread across all leadership issues.

Employee engagement issues continue to change how businesses think about work. But all these issues have one thing in common. They are all about people, and people are all about their values. A global study for an international client serves as a case study of how shared values can build the workplace culture we all want to see.

Every business today should do everything it can to help poor old Mother Earth. But if you need an extra incentive to put in the work, consider environmental advocacy as a sales strategy to attract more customers/clients. Here’s how shared values data can help, from a recent keynote to a wide-range of business owners.