CUSTOMER EXPERIENCE KEYNOTE SPEAKER DAVID ALLISON

Cracking the Customer
Experience Code

Master the transformative and science-backed method for giving customers what they value most.

Customer Experience Keynote

What is customer experience? In this era of instability, it’s a more complicated question than ever. Today’s customers want more than just seamless functionality; they want a customer journey that aligns with their values. But there’s never been a way to identify and measure which values are shared by your customers. Until now.

Human values expert, customer experience keynote speaker, and 2x best-selling author David Allison has done exactly that, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points.

The result? He and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

As businesses seek to create stand-out customer experiences, David Allison’s punchy and fascinating keynotes will show you how to transform CX by leaning in to CV: customer values.

He’ll reveal the exact values that will work, and show you how to use them to motivate and inspire the people you want to engage. The CX secret code is all about values. Because we are all values-driven.

Who is it for

  • Customer experience professionals

  • Product managers and product designers

  • Organizational leadership

  • Founders & entrepreneurs

Audience takeaways

  • The specific Power Values that will empower you to engage people and influence outcomes.

  • Creative, detailed strategies to immediately put the Power Values to use.

  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

  • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire. 

Customer Experience Insights

Identify Shared Values

Learn to recognize and prioritize the essential values that shape customer experiences.

Customize and Personalize

Discover the art of customizing customer interactions based on shared human values.

Align Values and Brand

Master techniques to align your brand’s offerings with the intrinsic values of your customers.

The best speaker we've had since Malcolm Gladwell.


CINDY CHANDLER

Association Executive, American Gem Society

About David

David Allison, the world's leading authority on human values, is a transformative and dynamic customer experience keynote speaker.

His groundbreaking research, based on a million behavioral science surveys, uniquely positions him to offer unparalleled insights into human motivations and behaviors. David has captivated audiences at prestigious events like IMEX and MPI, discussing CX in event design, and for SITE, focusing on incentive travel programs. He’s delivered CX insights in keynote format for organizations as diverse as the Sultanate of Oman, Berkshire Hathaway Home Services, and the American Gem Society.

A frequent media presence, David has contributed his expertise to Skift, ICSC Magazine, and numerous popular CX podcasts. His work and insights have been featured in Business Insider, Forbes, Harvard Business Review, and INC Magazine, highlighting his influence in the field.

His extensive research collaborations include projects for sportswear retailers like Patagonia, Northface, and Arc’teryx; apartment rental management companies and real estate developers; luxury brands like Brunello Cucinelli in China and the USA; Edition hotels by Marriott; various restaurants, furniture stores and manufacturers; Five Star school supplies; and financial institutions including banks and credit unions. Furthermore, David has donated complex segmentation studies to notable organizations such as the Environmental Defense Fund and the United Nations Foundation.

David Allison's expertise in human values makes him an essential voice in the CX industry, offering transformative perspectives that resonate with audiences seeking to understand and engage with their customers on a deeper level.

Work with David

Values are the answer.
Let’s put them to work.


Customer Experience Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.