ANTI-GENERATIONAL Keynote Speaker David Allison

Nobody Acts Their Age

Busting the Myth OF GENERATIONS

See how to use shared values to engage and influence people, instead of generational stereotypes.

Anti-Generational Keynote Speaker

If you are using generational profiles to build strategies, you are missing out. Because people don’t behave according to their age. Nobody acts their age anymore!

It’s time to shatter outdated generational stereotypes and replace them with shared human values.

Anti-Generational keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that bring people together, and drive everything we do.

By conducting a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into actionable data. It’s no wonder his work is included in college textbooks used worldwide, and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

Generational experts want us to believe that Baby Boomers or GenZ are the same – as if age-based assumptions somehow make sense. When in fact, they don’t.

People will be on the edge of their seats as they learn how to use specific shared values – instead of generational stereotypes – to understand, engage, and influence the people they want to reach.

Who is it for

  • Sales, Marketing and CX audiences

  • Senior strategy-level leadership in any industry

  • HR, recruitment, engagement and retention executives

Audience takeaways

  • A data-driven understanding of people and what they value

  • A proven engagement strategy that uses shared values to inspire action

  • A revolutionary approach to persuasion that’s 8X times more effective

Insights on Generational Myths

Debunk the Myths of Generatonal Profiling

With data-driven proof that age-based assumptions are misleading and ineffective.

Identify Core Shared Values

Custom research will pinpoint the specific values required to engage, inspire and influence whoever the audience wants to reach.

Provide a Roadmap For Action

Show how businesses, organizations and leaders can use values-driven insights to solve any problem and achive any goal.

David is the Mick Jagger of human values...thrilled with what he delivered


ERIN RODDIE

Director, Cube Business Media Inc.

About David

AS the world’s leading authority on human values, David Allison stands at the forefront of transforming how we think about people.

David Allison has built the world’s first database of shared human values. His groundbreaking approach is used by organizations like Google, PayPal, lululemon, and the United Nations Foundation. With nearly a million surveys conducted in 152 languages, David’s insights are included in college textbooks used around the world, and are revolutionizing how we understand people—not by how old they are, but by what they care about most.

David is a globally recognized speaker, best-selling author, and human values expert. But most importantly, his keynotes are anything but boring. With an electrifying stage presence, deeply engaging storytelling, and powerful audience interactions, David ensures that every person in the room leaves energized, enlightened, and ready to take action.

Work with David

Values are the answer.
Let’s put them to work.


Anti-Generational Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.