Hospitality Keynote Speaker

Travel, Tourism &
Hospitality Keynote
Speaker David Allison

Align the values of everyone from travelers to locals with the revolutionary science of shared human values.

"David excites every audience with the transformational power of shared values. He will change how you think! "

Carina Bauer, CEO, IMEX

Tourism & Hospitality Keynote

In the travel, tourism, and hospitality sectors, it’s no longer enough to compete on price or even quality. People today want meaning, authenticity, and experiences that align with their values. More importantly, we must understand the values of the locals, and move towards a values-driven, regenerative approach.

David’s keynotes push shared values to the forefront of travel, tourism and hospitality.

What The Industry Is Saying…

  • Jennifer Dolynchuk, Event Producer, Destination Canada

    “David brought his A-Game, was phenomenal on stage, and was a pleasure to work with.”

  • Bria Weaver, Event Planner, The Restaurant Show

    “David blew us away and sparked great discussions amongst attendees, and our internal team too! Highly recommend!"

  • Maria Gutierrez, IHG Hotels & Resorts

    David’s session was engaging and very insightful. I had a lot of AH HA! moments…and now I have to buy his book!

Travel, tourism, and hospitality keynote speaker David Allison has analyzed a million surveys in 152 languages and amassed hundreds of millions of data points about shared human values.

His revolutionary research – and captivating keynotes – give you the insights and tools to inspire and motivate people far more powerfully than ever before.

David’s keynotes are helping travel tourism, and hospitality organizations create values-aligned, regenerative experiences that people will rave about, and return for over and over again.

Who is it for

  • Travel, tourism and hospitality brands

  • Destination industry professionals

  • Professional and trade associations

Audience takeaways

  • Which shared values will engage people and influence outcomes.

  • Creative, detailed strategies to immediately put those to use.

  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

Travel, Tourism & Hospitality Insights

Values Alignment

Learn how focusing on shared values can lead to unforgettable experiences that people will rave about, be more engaged with, and pay more for.

Beyond Sustainability

Understand how a values-based approach creates regenerative experiences that leave people and places better off, with visitors as part of the solution.

The Loyalty Loop

Discover how to keep the right people coming back to the right destinations for the right reasons, time and time again.

"Data-driven, eye-opening, and fun to listen to? What a combination!"

Jessie States, Vice President, MPI Academy

About David

David Allison is an engagement and influence expert, a human values research pioneer, and the world’s leading authority on values-aligned Travel, Tourism, and Hospitality.

His groundbreaking research, underpinned by a million behavioral science surveys, offers deep insights into the industry workforce, hotel guests, restaurant patrons, luxury travelers, and the burgeoning Indigenous tourism market worldwide. His keynotes are built using a proprietary global values database: he can pinpoint what buttons to push to influence behaviors for any inbound market to any destination in the world.

David speaks internationally, with thought-provoking presentations captivating audiences for major industry events like IMEX in Frankfurt and Los Vegas, the Society of Incentive Travel Executives, the Restaurant Show, and the CityDNA Conference in Valencia, Spain. Additionally, his insights were instrumental at Destination Canada's Symposium on Destination Stewardship, underlining his expertise in boosting regenerative travel and tourism strategies with shared human values.

David's influential work has not gone unnoticed in the media, with significant features in Hotel Executive magazine and globally referenced publications such as Forbes, Harvard Business Review, and INC Magazine. And despite the data-driven approach, his keynotes are anything but dull. They are inspiring, interactive, and energizing – everyone leaves with an entirely new way to think about themselves and the people they need to engage with their work!

Work with David

Values are the answer.
Let’s put them to work.

Travel, Tourism and Hospitality Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven!