MARKETING AND SALES KEYNOTE SPEAKER DAVID ALLISON

Boosting Sales
by Being Human

Drive marketing ROI and explosive sales growth with human values, using data and insights from the world's leading expert.

Sales Keynote

Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals.

But what if we’re measuring the wrong things?

For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points.

His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.

The result of David’s global research is a proven, science-backed method for identifying the values your audience shares.

His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work. You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.

Who is it for

  • Sales teams and leaders

  • Marketing departments and agencies

  • Organizational leaders looking to revolutionize their businesses from the ground up

Audience takeaways

  • The specific Power Values that will empower you to engage people and influence outcomes.

  • Creative, detailed strategies to immediately put the Power Values to use.

  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

  • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

Sales insights

Better Bonds

Discover how to align sales strategies with customer values for deeper connections and better results

Identify Drivers

Learn how to identify key values that drive purchasing decisions in diverse customer groups.

Speak Their Language

Master the art of values-based communication to resonate with customers' core beliefs and needs

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Amazing delivery on stage!
Hit it out of the park!

David Macadam

CEO, Middle East Council of Shopping Centres

About David

David Allison, the world's leading authority on human values, is a transformative and dynamic keynote speaker highly sought after in the sales sector.

With his groundbreaking research based on a million behavioral science surveys, David has uncovered transformative insights into B2B and B2C buying behavior. His expertise has been instrumental in guiding major organizations like PayPal, providing in-depth analysis on CMOs and CTOs across the USA and Australia, and his in-depth studies on technical clothing shoppers, luxury shoppers, main street consumers, homebuyers, boat and recreational vehicle shoppers and more have helped countless sales teams and sales leaders use the power of shared values to meet their goals.

David's sales speaking engagements are both notable and diverse, speaking alongside prominent figures like Barack Obama at the Digital Enterprise Show for B2B Sales in Malaga, Spain. His dynamic keynotes have changed the way people think about sales at events across multiple sectors and for a wide variety of organizations including the National Association of Financial Planners, Aviso Wealth, Lincoln Financial, Berkshire Hathaway Home Services, The Real Estate Forum, and the Pet Food Industry Forum, to name a few.

His insights and opinions are highly valued in media circles, with appearances and features in Business Insider, Pet Food Trends, ICSC magazine, Forbes, Harvard Business Review, and INC Magazine, and he is a repeat guest on dozens of popular sales podcasts. David Allison's unique focus on human values and their impact on buying behavior makes him an unforgettable presence on any platform, offering transformative and actionable insights for the sales industry.

Work with David

Values are the answer.
Let’s put them to work.

Marketing and Sales Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.