Engagement expert, human values research pioneer

Retail & CX Keynote
Speaker David Allison

Engage customers and influence where they shop with the revolutionary science of shared human values.

“Amazing delivery on stage! Hit it out of the park!”

David Macadam, CEO, Middle East Council of Shopping Centers

Retail & CX Keynote

Consumers will choose products and brands that align with their values: neurologists have known this for decades. In fact, values-alignment radically boosts consumer trust, engagement and how much they will pay. But how do you know which values to focus on? That’s where David Allison’s keynote comes in. His pioneering research on shared values can pinpoint the buttons you need to push to move the needle.

What The Industry Is Saying…

  • Dorion Carroll, VP Amazon

    "David shows how you to understand, reach, and motivate your target audiences more effectively and efficiently."

  • Bria Weaver, Event Planner, The Restaurant Show

    “David blew us away and sparked great discussions amongst attendees, and our internal team too! Highly recommend!"

  • Maria Gutierrez, IHG Hotels & Resorts

    David’s session was engaging and very insightful. I had a lot of AH HA! moments…and now I have to buy his book!

Human values expert, retail keynote speaker, and 2x best-selling author David Allison uses data to identify which values will engage and inspire the people you need to reach.

His revolutionary research on the specific human values that drive retail decision-making equips you with the tools to influence consumer behavior. Moving past old-fashioned demographics, he offers a groundbreaking data-driven approach to understanding not just who people are, but why they do the things they do. And, most importantly, how to use these insights to create the outcomes you need.

“Imagine a room full of people, edge of their seats, phones nowhere in sight—like someone just hit the ‘refresh’ button on their brains. That’s a David Allison keynote. It’s beyond inspiring: like getting hit with a very friendly intellectual lightning bolt.”

Who is it for

  • Retailers and brands of all sizes

  • Executives & product managers

  • Retail franchises

Audience takeaways

  • The specific values that will engage people and influence outcomes.

  • Creative, detailed strategies to immediately put those values to use.

  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

Retail & CX Insights

Loyalty Breakthrough

Discover how focusing on shared values can create loyalty and dramatically increase the lifetime value of each customer.

Deep Personalization

Learn to use values-driven data to create CX and retail experiences that feel intensely personal, and resonate with people deep inside their hearts, where it truly counts.

Powerful Change Management

Understand how a values-based approach can become your strongest competitive advantage as you face relentless change.

"David Allison takes the ol’ time religion of demographics and stands it on its head. Better yet, his research on shared values offers an essential replacement."

Don Peppers and Martha Rogers, PhD, Co-authors of "The One to One Future" (1993) – one of the most influential business books of its time, predicting the rise of personalization and CRM.

About David

David Allison, recognized as the world’s leading authority on human values, brings his expertise to CX AND retail AUDIENCES as a transformative keynote speaker.

With a rich background in working with automotive giants like Toyota and General Motors at the national retail level, David has also significantly impacted a wide variety of other retail sectors. His insights have energized audiences at industry-leading speaking engagements for the Path to Purchase Institute, the Gift Show, the Pet Food Forum, The Boating Show, the American Gem Society, the RV Dealers Association, and the National Association of Convenience Stores.

David's extensive research for every engagement, based on a million behavioral science surveys, has been used to uncover key insights for major brands like PayPal, Fresh Direct, Arc'teryx, Patagonia, Coca-Cola, and Pepsi, as well as luxury and premium brands across the clothing, automotive, accessories, and wine sectors globally. This unparalleled research depth enables him to provide unique insights into consumer behavior and values, making his keynotes not just presentations but transformative experiences.

His thought leadership has been featured in Forbes, Harvard Business Review, and INC Magazine, solidifying his reputation as a dynamic and memorable speaker. For the retail sector, David Allison is a catalyst for change, offering invaluable perspectives on leveraging human values to create lasting impact.

Work with David

Values are the answer.
Let’s put them to work.

Retail Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.