
The Values-Driven Talent Revolution
Attracting the Next Generation
Recruitment and engagement keynote speaker David Allison will show you how to attract new people to your industry with the motivating power of shared human values.
“Pleasure to work with, a natural onstage, left everyone wanting more. An asset to any event!”
Kelsey DeLuca, Senior Event Producer

Workforce Recruitment Keynote
Every industry today is struggling to recruit the next generation of talent. Old ways of attracting people — salaries, benefits, marketing slogans — are falling flat. The future of your industry depends on something deeper: understanding what people truly value, deep inside their heart. In this keynote, David Allison reveals how shared human values will inspire a new generation, energize your entire sector, and help you tell a more human story.
What people are saying...
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Cindy Chandler, Association Executive
“The best speaker we’ve had since Malcolm Gladwell.”
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Bria Weaver, Event Planner, The Restaurant Show
“David blew us away and sparked great discussions amongst attendees, and our internal team too! Highly recommend!"
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Ashley Allard, Program Manager, Canada Life
“To understand who someone is, look at their values!”

Recruitment keynote speaker David Allison shows you how to attract, engage, and inspire people to choose your industry as the place where they belong. Understand values and you understand people: then you can shape an industry where the right people thrive.
By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David has turned shared human values into actionable data. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.
"Industries that align with human values will win the next generation — and the future."
Who is it for
Senior leaders driving organizational change
Transformation and innovation teams
Transformation and innovation team
Audience takeaways
How to identify the shared values that will fuel transformation
Creative strategies to use those values to inspire change and innovation
David’s revolutionary Values Thinking Process to develop actionable change strategies
Values-Driven Recruitment Insights
Recruit the Next Generation
Reach the next generation and show why your industry fits their dreams and ambitions.
Increase Retention from the Start
Values-alinged people stay longer, contribute more, and drive future growth.
Revitalize Your Industry Brand
Tell a human story based on what people care about most.
Strengthen Industry Collaboration
Align a sector to tackle workforce shortages together.

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It’s rare to find a speaker who can blend science, storytelling, and actionable insights so seamlessly. David does it brilliantly!
ALYSSA HODDER
Director of Education, IFEBP

About David
David Allison, THE WORLD’S LEADING AUTHORITY ON HUMAN VALUES, IS A TRANSFORMATIVE KEYNOTE SPEAKER HELPING INDUSTRIES AND ORGANIZATIONS BUILD STRONGER FUTURES BY UNDERSTANDING WHAT TRULY MOTIVATES PEOPLE.
Through nearly a million surveys across 180 countries, David created the first global database of shared human values — a revolutionary tool for attracting, engaging, and inspiring the right people.
His work helping industries attract and retain talent spans sectors as wide-ranging as the blue-collar trades, meeting and event planners, technology, financial services, contact center employees and retirement home workers. He helps leaders rethink how they attract the next generation of talent — replacing outdated methods and mindsets with values-driven strategies that work.
Featured in Forbes, Harvard Business Review, INC Magazine, and university textbooks worldwide, David’s insights inspire a new era of industry leadership — one where shared values are the foundation for sustainable growth.
Famous for his dynamic, high-energy keynote delivery, David keeps audiences captivated and on the edge of their seats — and equips them with powerful practical tools they can use immediately to find (and keep!) the people they need.
Work with David
Values are the answer.
Let’s put them to work.
Public Relations & Communications Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.