“News Flash! It’s not all about profit anymore.”

David Allison tackles head-on the confusing times we live in today and makes the confusion fall away. He shows how the dawn of a new economic era is responsible for everything that people do, all around the world. It’s not the gig economy, the sharing economy, or the experience economy anymore – we live in the Values Economy now. The future of work, the future of leadership, the future of marketing….the future of everything is all about people, and people are all about their values. Because our values drive everything we do.

• See the groundbreaking results from nearly a million surveys in 152 languages: the world’s first inventory of shared human values.

• Learn how human values can radically transform the way you engage with the people you want to reach.

• Be inspired to change how you look at people, and leave with data-tested tools to ensure you succeed in a values-driven world.

“Data-driven insights that will transform the way you work, and how you look at people.”

David Allison reveals the results of a custom research project for your event. He uses data to pinpoint a precise set of Power Values that will motivate, engage, and inspire employees, customers, prospects, donors…whoever your attendees need to reach. He explains how to use the Power Values to make decisions about everything: from leadership to marketing, from people & culture to branding. For every issue and any opportunity, the Power Values become your timeless and predictive guiding light – a beacon that makes the path clear. PayPal, lululemon, the United Nations Foundation, and many other global brands use this way of thinking about people – and now your audience too.

• Discover the motivating values of customers, prospects, investors, members…anyone, anywhere on earth.

• Learn how to reach those people deep inside their hearts, and engage with them like a trusted friend.

• Leave with a toolkit for building values-driven solutions, and strategies to motivate more people more often.